25 Nov Episode 27: How Can Companies Build a Culture Around the Gig Economy?
The gig economy’ sometimes gets a bad rap – people hear it and they think of ride-share drivers who really want to be full time. In fact though the gig economy is a much more nuanced place, one that encompasses different kinds of gig workers, including those who are highly skilled and who very much want to work the way that they are doing. Pre-pandemic, they perhaps made up a sliver of the workforce, but there are reasons to believe that in the post-pandemic world they are going to be increasingly important, That is, companies will be looking for the right talent and the right way to get that may not be by hiring full time workers. That is going to leave us with a complicated workforce, one that is a blend of employees and gig workers. So who how can companies build the right culture around this new culture? To talk about what is happening and how organizations can adapt we are joined by Joseph Fuller Professor of Management Practice at the Harvard Business School and a co-leader of the school’s initiative called Managing the Future of Work. He is also the lead author of a new report out called Building the On Demand Workforce which centres around how companies can re-think their talent model by using digital talent platforms to get the best freelancers.
Joseph B. Fuller
Professor of Management Practice, Harvard Business School
Here is the link for the Managing the Future of Work project at the Harvard Business School https://www.hbs.edu/managing-the-future-of-work/Pages/default.aspx
The paper ‘Managing the On-Demand Workforce’ mentioned ib the podcast