What is the ‘Bull Whip Effect’ – and Why Does it Matter?

What is the ‘Bull Whip Effect’ – and Why Does it Matter?

Do you know what the bull whip effect is in terms of economics? A lot of us might not have known or cared about it before, but it could make a lot of difference to how robust the post-pandemic rebound turns out to be.

Learn more from my Globe and Mail column here (and as well from this awesome illustration from sketchplanation.com)

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